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World Class Brands Chris MacRae

World Class Brands

Chris MacRae

Published April 29th 1991
ISBN : 9780201544077
Paperback
196 pages
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 About the Book 

A rulebook and practical catalogue for global branding featuring distinguished proven successes and failures. It reveals that insiders rules on semi-global brands are simple, and why marketings biggest opportunities and risks turn on decisionsMoreA rulebook and practical catalogue for global branding featuring distinguished proven successes and failures. It reveals that insiders rules on semi-global brands are simple, and why marketings biggest opportunities and risks turn on decisions which can seem to be minor.